This section includes drafts and mock-ups of the proposed design feel and colour scheme for the exhibition, particularly the interpretation texts and object labels, as well as entrance graphics. Sarah Cook and Somerset House selected London design agency EUROPA (led by Robert Solis) and worked closely with them, and with the selected exhibition lighting designer Lucy Carter, to choose reflective materials to ensure the immersive night-time feel of the exhibition, and to make reference to the screen culture the exhibition critiqued.